When hundreds came together to "March for Babies" in Brookdale Park, WWOR-TV of Secaucus, N.J., was there with its cameras interviewing participants and giving updates on the eventís success. For the month before the March of Dimes walk, the station aired public service announcements featuring Chief Weather Anchor Audrey Puente, who emceed the annual event. A microsite within the stationís Web site housed photos and video clips from previous events and a link to the March of Dimes site. Brochures and posters at the station built enthusiasm among staff, and a WWOR team took to the course. As the exclusive media sponsor for the March of Dimes New Jersey Chapter, WWOR has a goal of increasing awareness, raising funds and building community support for the organization. In addition to support for the walk, medical issues related to the March of Dimesí awareness campaigns, such as premature birth, are covered in news stories and "Real Talk," WWORís public affairs program. To date, $265,000 has been raised for the March of Dimes in Essex County. "We had a wonderful response to having WWOR present and having Audrey Puente participate in the event," said Shannon Rodia Hurley, communications manager for March of Dimes New Jersey Chapter. "Having them helped us generate community support. The community looks to WWOR."
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