Topic: Health Awareness Campaigns
A strong supporter of Susan G. Komen Race for the Cure since 2001, KTVX-TV in Salt Lake City, Utah, was there with the more than 17,000 people, all touched by breast cancer in some way, who participated in the 2008 spring fundraising race. The event brought $640,000 toward education, screening and research to prevent and treat the disease. The station’s annual support includes public service announcements featuring breast cancer survivors, race day events with on-air personalities, race media coverage and emcees for the race award ceremony, adding up to hundreds of thousands of dollars worth of in-kind donations. In its own effort to raise viewers’ awareness of breast health, the station has broadcast dozens of stories, covering everything from breast cancer screenings to prevention and treatment, on both its nightly news and weekday program "Good Things Utah." KTVX also has produced and broadcast public service announcements during Breast Cancer Awareness Month.
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