Topic: Health Awareness Campaigns
As one of radio’s own battled breast cancer, stations throughout the Upper Valley united with WFRD-FM in Hanover, N.H., for the inaugural "Polly’s Think Pink Radiothon." Pauline "Polly" Loyd, an on-air personality who was diagnosed with breast cancer at age 29, listened from her hospital bed as nearly every radio station in the market joined in a 13-hour simulcast from the Norris Cotton Cancer Center. In just one day, the stations raised more than $41,000 for the fight against breast cancer. On-air personalities from more than 20 radio stations participated in the live broadcast, encouraging listeners to call in pledges to honor Polly and advance cancer research. Polly lost her fight to cancer in January 2008. WFRD plans to continue the radiothon every October in memory of Polly and all those touched by breast cancer.