The local newspaper and WNRI-AM in Woonsocket, R.I., carry on the "Milk Fund," a local tradition that started in 1936 as a way to help struggling families. Each year, throughout the month of December, multiple fundraising efforts in Woonsocket raise money toward the purchase of milk vouchers. For the past 20 years, the station has given airtime to promote related events and to urge its listeners to give monetary donations when they see the familiar milk bottles placed at businesses throughout the area. In addition, it organizes its own fundraiser, a daily on-air auction during the morning drive. From 6 – 9 a.m., station staff auction off items WNRI has secured through working with local businesses. On average, the "Milk Fund" brings in $80,000 annually, which helps feed 1,400 local families.