A day doesn’t go by without WTOC-TV in Savannah, Ga., airing a story or public service announcement (PSA) in support of the United Way of the Coastal Empire. The longtime partnership went into high gear last year during the United Way’s annual fundraising campaign. WTOC wrote, produced and heavily aired a series of "Man of Steel" PSAs for the campaign, which depicted a superhero landing at United Way agencies and concluded with a push to donate to the United Way online. The message came through. At the conclusion of the campaign, more than $8 million in donations had been collected. A feature segment on the making of the "Man of Steel" aired during WTOC newscasts. "WTOC is very good to us," said Lisa Clark vice president of marketing for the United Way of the Coastal Empire. "At every event I can count on them. They have raised awareness in the community of what we are doing." WTOC is already working on this year’s campaign, "Live United."
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