Topic: Health Awareness Campaigns
Helping to keep its listenersí hearts pumping strong, WEZF-FM in Burlington, Vt., invited its audience to "Go Red for Women" and to participate in the Vermont Heart Walk this year. The station supported both American Heart Association campaigns with public service announcements and in-studio interviews. On-air personality Lana Wilder emceed the Heart Walk, where participants pledged to become more active and to make healthy heart lifestyle changes while raising more than $65,000 for the cause. For both campaigns, WEZF used its Web site to connect listeners to additional information. "WEZF has opened their airways and their hearts to the American Heart and American Stroke Association here in Vermont for a number of years," said Caisil Weldon, corporate events and marketing director for the American Heart Association Founderís Affiliate. "The station gives its listeners a sense of who we are, what we do and why it is important for them to become involved as volunteers, sponsors and/or donors. They help others understand our mission by providing a forum for our survivors and volunteers to tell their stories. They stress the importance of the research funded by the AHA and how it saves lives."