In support of the United Way, WFLA-TV in Tampa, Fla., volunteered its talent and time to produce a series of six public service announcements. The station rounded up community leaders and local celebrities to inspire viewers to "Live United." The mayors of Tampa, St. Petersburg and Clearwater and Tampa Bay Buccaneers quarterback Jeff Garcia are among those featured in the spots. To augment the reach of the campaign, the station left its logos and branding off the announcements and distributed them to television stations throughout the Bay. All six announcements are receiving airtime on WFLA. "Simply put, without WFLA’s contribution of creative talent, production and airtime the United Way of Tampa Bay would have not been able to reach our community stakeholders with any degree of impact or frequency," said Douglas Arnold, vice president of marketing and communications for United Way of Tampa Bay. "WFLA demonstrates the highest level of community service to the people of Tampa Bay and continues to provide United Way support that truly makes a difference in our regional operations."