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WAND-TV Promotes WSOY-AMís Food Drive (WAND-TV, WSOY-AM)

Topic: Neighbors in Need

WAND-TV in Decatur, Ill., has jumped on board to help promote WSOY-AMís annual Community Food Drive. In just the second year of the WSOY and WAND partnership, collections have increased 125 percent, bringing in a record 280,000 pounds of food to help Catholic Charities and the Salvation Army fill their pantries for the winter months. At the most recent drive, WANDís coverage began with live remotes during its early morning newscast and continued with two live remotes every hour. The coverage wrapped up with news stories in the early evening and 10 p.m. newscast. The remotes were recorded and posted on the station Web site, which also kept a running total of the food collected and information regarding how individuals could donate. "WAND-TV is instrumental in promoting and publicizing this event to ensure its success; and this is important because each year the total in pounds of food that is collected has always surpassed the previous year," said Robin Murray, community services supervisor at Catholic Charities. "We look forward to another successful event this year with the help from our friends at WAND-TV."


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