Drowning is the number one cause of death for young children in Florida. To help reduce that number, WMOR-TV in Tampa Bay, Fla., started its "Pool Patrol" initiative. The station has run hundreds of spots covering four different topics: pool safety and what to do in case of an emergency; swim safety and the benefit of swim classes; securing pool areas with proper fencing and alarms; and the importance of "Water Watchers" supervising all children younger than 14 when near a pool. The station doesn’t stop at the microphone. It also prints and distributes 20,000 water safety activity books through the Pinellas County Health Department and member agencies of the Hillsborough County Water Safety Team, which includes a wide variety of civic, community and public health groups. "We feel these books are a valuable asset for informing children and their caregivers about staying safe in and around water," wrote Kathy Moes of the Children’s Board of Hillsborough County in a letter to the station. "Thank you so much for producing this valuable community resource."