Topic: Youth-Focused Initiatives
KMXC-FM and KIKN-FM/South Dakota
For 36 hours, KMXC-FM and KIKN-FM in Sioux Falls, S.D., broadcast from the lobby of Sanford Hospital to raise awareness of the lifesaving treatments the facility provides and raise funds for kids battling cancer. In its inaugural year, the "Results Radio Cure Kids Cancer Radiothon" generated more than $150,000 for local pediatric patients. During the three-day broadcast, morning show teams conducted interviews with patients, families, workers and volunteers. The broadcast, layered with music montages, gave listeners a window into the many lives the hospital touches. Starting a month before the radiothon, the stations ran daily recorded announcements, included live mentions during programming, and conducted in-studio interviews with representatives from the hospital. After the radiothon, the stations followed up with stories about how listener donations are supporting Sanford’s pediatric patients and their families. "Cure Kids Cancer has been an amazing new endeavor, and our first event, the ‘Results Radio Cure Kids Cancer Radiothon’ is no exception," said Amy Sumner, program director for Cure Kids Cancer. "Throughout three days, we met several amazing families and courageous children who shared their story in an effort to help other families such as theirs. We are so blessed to live in such a generous community and look forward to coming together again next year."