Topic: Health Awareness Campaigns
Gilda’s Club, a place where people facing a diagnosis of cancer can share their hopes and fears, is opening its doors to the community of which WMGN-FM in Madison, Wis., is a part. Once plans were underway for the new facility, which is a part of an international nonprofit organization founded in memory of comedian Gilda Radner, the station organized the three-day “Magic 98 Concert for Gilda’s Club” to help bring in the funds needed to break ground. For the “concert,” the station aired recordings of nationally known artists live in concert between special guest appearances and call-ins from Gilda’s friends throughout the country. After the success of the inaugural event, the station held a second “Concert for Gilda’s Club” radiothon one year later. Highlights included an on-air call from Gilda’s brother, Michael; a candid interview with WISC-TV’s Toni Morrissey about her skin cancer diagnosis; and listeners’ stories. The two events, which raised nearly $250,000 for the new facility, involved months of planning and a commitment by WMGN staff to log in long hours. “WMGN has been great,” said Cindy Alvarez, chair of the board for Gilda’s Club Madison Wisconsin. "We are very thankful for their continuing support and talent. The “Magic 98 Concert for Gilda’s Club” was given first place honors by the Wisconsin Broadcasters Association for making a significant community impact.
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