Topic: Youth-Focused Initiatives
As part of its dedication to children, WLZW-FM in Utica, N.Y ., holds an annual radiothon for Children’s Miracle Network at Faxton-St. Luke’s Healthcare. Over a two-day period, the station broadcasts for 22 hours from the hospital, using the airwaves to share the stories of families and caregivers. More than 100 live and recorded announcements aired before the most recent radiothon, which was the station’s 11th, urging listeners to tune in and pledge. More than $36,000 was raised to support women’s and children’s services at the hospital. In an additional effort, the station was media sponsor for the “Children’s Miracle Network Home Makeover” fundraiser, where listeners had a chance to win $100,000 or a makeover for their house. During the six-month campaign, the station conducted 12 live morning show interviews with the hospital event coordinator and aired nearly 700 promotional spots. The result: a sold-out drawing with the winning moment aired live and $350,000 collected for the hospital toward the purchase of equipment for patient care.
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