The Womenís Center of East Texas was almost without a home when KYKX-FM of Longview, Texas, stepped in to lend a helping hand. The center, which provides a safe haven, crisis intervention and comprehensive support services for victims of sexual assault and domestic violence, was getting ready to move to a larger facility but lacked the funds needed to secure temporary housing while the new facility was being finished. Thatís when KYKX came in with a plan for a "Request-A-Thon." During the 12-hour event, the station accepted song requests from listeners in exchange for pledge donations, and on-air interviews with the centerís director gave the community a chance to learn more about the centerís important work. The station ran announcements prior to the event and promoted it on its online community calendar. In addition, the station provided 720 minutes of Web streaming and 72 hours of hard work by staff. he result: $12,000, enough money to provide the center with a yearís worth of temporary housing. "The response from KYKX listeners was above and beyond. You can tell what an impact the station has on this community by the amazing response we got," said Shannon Trest, executive director of The Womenís Center of East Texas.
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