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WLHK-FM Indianapolis Rallies Behind American Cancer Society

Topic: Health Awareness Campaigns

Whether it’s the annual Relay for Life event or the Making Strides Against Breast Cancer walk, WLHK-FM in Indianapolis, Ind., rallies behind its local American Cancer Society chapter throughout the year. In the past 12 months, the station gave more than $40,000 worth of promotional airtime to the American Cancer Society and built custom Web pages on the station’s site to support each of the organization’s local events. With WLHK’s help, last year’s Making Strides Against Breast Cancer walk, which was emceed by a station personality, attracted nearly 6,000 participants and raised more than $350,000. The event is the largest single-day fundraiser for the chapter. Work is already underway at the station to make the upcoming walk an even greater success. “WLHK is committed to helping us fight this disease by providing promotional support of our events to spread awareness. We value the leadership role WLHK is taking in our community as a station that cares about this cause," said Tanya Husain, executive director of the American Cancer Society, Central Indiana Area Service Center.

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