Topic: Community-Focused Initiatives
WNZR-FM and WMVO-AM in Mount Vernon, Ohio, helped ensure Mount Vernon families could support themselves during the holidays and beyond with their participation in the “Food for the Hungry” drive in December 2008. The need for food was realized when Salvation Army representatives in the area reported tough times for Knox County residents, with budgets stretched to the limit and food reserves disappearing quickly. Local agencies saw a dramatic rise in the request for food and other emergency help from families who had never requested help before. In response to the community’s need, WNZR-FM and WMVO-AM competed with each other to collect the most cash donations and cans of food for the drive. To supplement the competition, local listeners also donated used items to the “Food for the Hungry” auction. Items donated included hats, dresses, cars and even a trailer equipped for tailgating. The community-wide effort paid off: 54 truckloads full of food and $180,000 were collected and put to use within Knox County.