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WIXO-FM Launches “Music Matters” Campaign (WIXO-FM)

Topic: Education

Knowing the importance music can play in a child’s life, WIXO-FM in Peoria, Ill., teamed with a local music store to provide three area students with musical instruments and free lessons. During the holidays, the station launched its “Music Matters” campaign, asking listeners for nominations of area youth who would like the chance to learn the electric guitar or drums, but whose families could not afford to buy the instruments on their own. Stories about deserving kids flooded in from family and friends. Three lucky recipients were chosen and given an opportunity to follow their passion for music. “These students are very excited and deserve this gift in economic hard times,” said Matt Bahan, morning on-air talent and operations manager for WIXO. “I’m proud of this project, and we will do it again in 2009.”


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