Topic: Youth-Focused Initiatives
Each year, KFDI-FM in Wichita, Kan., harnesses the power of radio to help children battling cancer. For two days, the station dedicates the airwaves to raising awareness and money for St. Jude Children’s Research Hospital. Zachary, a cancer survivor from the Wichita-area who was treated at St. Jude and is now a healthy eight-year-old boy, was one of the many on-air guests. During the 16 years KDFI has hosted the radiothon, more than $2 million has been raised. KDFI’s efforts are part of the Country Cares for St. Jude Kids program, one of the most successful radio fundraising events in the nation, where more than 200 radio stations have raised nearly $350 million in pledges.
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