When KGW-TV in Portland, Ore., learned that more than 40 percent of families in the state struggle to afford basic school supplies, and that teachers spend an average of $1,200 out-of-pocket for classroom supplies, it went to work on a new campaign. In its inaugural year, the KGW School Supply Drive sent more than 5,500 children to their first day of school wearing a backpack filled a yearís worth of supplies. Forty-five area school districts benefited. News stories, a special Web page, public service announcements featuring the stationís anchors and a video blog by reporter Drew Carney all helped make it easy for the community to get involved. The School Supply Drive is one of three drives the station supports annually. Last yearís Spring Food Drive brought in more than 1 million pounds of food and more than 60,000 toys were collected during the stationís Christmas Toy Drive, setting a new record.
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