Topic: Youth-Focused Initiatives
There are nearly 100,000 children without health insurance in Southern Arizona. In hopes of changing this reality, KOHT-FM and KXEW-AM in Tucson, Ariz., banded together with four sister stations to host a 12-hour broadcast and phone bank about KidsCare, a state-funded low-cost health insurance program. During the KidsCare Phone-a-thon, listeners heard interviews with experts about the program, as well as stories from families whose children have benefited. Ninety volunteers staffed a phone bank, where listeners could sign up for the program or receive additional information. By the end of the day, more than 1,500 families in need of health coverage had called in, setting a KidsCare Phone-a-thon record. “We have children in our community that need health insurance, but their families may not know where to turn,” said Tom Zlaket, market manager for Clear Channel Radio in Tucson. The KidsCare Phone-a-thon helped change that.
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