like many cities across the United States, was hit by a massive
snowstorm earlier this year that brought sleet, ice and record
inches of snow from western Texas to Maine. While most Chicagoans
hunkered down in their homes to weather the storm, local broadcasters
were hard at work providing round-the-clock coverage of the blizzard.
Television stations across the market offered expanded reporting
during the storm, including one station, Tribune’s WGN-TV, providing
a "Blizzard of 2011 Special Report" starting as early
as 3 a.m. CBS-owned WBBM-TV canvassed the city in its Mobile 2
video truck, providing live footage
of the storm’s aftermath. Meanwhile, Fox’s WFLD-TV included viewers’
snow videos, in newscasts throughout the day. NBC-owned WMAQ-TV
utilized its multicast station to deliver continuous blizzard
coverage, while ABC’s WLS-TV relied on social media and mobile
video to update viewers with up-to-the-minute bulletins. Click
to learn more about Chicago broadcasters’ efforts.