Topic: Youth-Focused Initiatives
Allbritton’s WSET-TV Lynchburg, Vir., has launched the Here to Help Kids campaign to support the local Centra Virginia Baptist Hospital raise funds for an eleven-bed Pediatric Center at Lynchburg General Hospital. WSET-TV has provided extensive coverage of the fundraising effort, developed a Web page on wset.com with additional resources, and created a 3-minute solicitation video to be used for corporate fundraising within the community. Each week, the WSET-TV team meets to discuss ideas and track the progress of the campaign.
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