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Frenzy Food Drive and Other WLFI-TV Efforts Raise Donations to Indiana

Topic: Neighbors in Need

LIN Media-owned WLFI-TV West Lafayette, Ind., supported Food Finders Food Bank in numerous ways in 2010. WLFI-TV created an ad campaign for the organization to help raise donations year-round. The public service department produced and ran a PSA promoting the Food Finders "My Way" campaign. In the spot, local celebrities explained how they fight hunger and then asked the public to help in the effort. WLFI-TVís Sports Department partnered with area high schools to put on the Annual Frenzy Food Drive. The two schools, competing against each other in basketball that night, also competed to see which fans could donate the most food. They raised 825 pounds in just a few hours.

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