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Wichitaís Big Brother and Big Sisters Enjoy an Evening of Basketball on KSAS-TV (KSAS-TV)

Topic: Youth-Focused Initiatives

Newport TV-owned KSAS-TV Wichita, Kan., joined the local Big Brothers Big Sisters in providing 10 mentors and their "littles" with free tickets to a local Wichita State University (WSU) basketball game. During the game, the Big Brothers Big Sisters program was spotlighted on the scoreboard in a video for the organziationís new "Start Something" campaign. All fans at the game had the chance to text and win an autographed WSU Shocker jersey. More than 350 texts were recieved, with 100 individuals opting to learn more about becoming a mentor for Big Brothers Big Sisters.


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