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Fisher Communications Develops Multipronged Approach to Raise Japan Relief Funds (Fisher Communications Inc., Red Cross)

Topic: Disaster Relief and Recovery

Fisher Communications Inc., in partnership with the Red Cross, launched a fundraising campaign to help the victims of the earthquake and tsunami in Japan via Fisherís television, radio and online media properties across six markets and all of the companyís online and mobile platforms. To date, the company has collected more than $550,000 in funds that will support the Red Crossí relief work and other disaster management experts to continue to deliver food, shelter and emotional support to those in need in Japan. Randy Hutson, CEO of Seattle Red Cross said, "The fundraising effort launched between the Red Cross and Fisher Communications is one of the most successful Iíve seen during my time with the Red Cross. The idea was created and launched within days of the disaster and the amazing work of both Fisherís staff and Red Cross volunteers made it happen! The multi-faceted nature of the campaign enabled us to reach people not only through television, but radio and the Internet, providing a lot of flexibility for the general public."


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