Topic: Youth-Focused Initiatives
Beasley-owned WXKB-FM Cape Coral, Fla. recently delivered two pallets of school supplies to the Collier County School district to kick off the new academic year. The station’s "Big Mama and The Wild Bunch" staff partnered with Pepsi to collect an assortment of supplies including pencils, pens, markers, crayons and notebooks for area students in need. Together WXKB-FM and Pepsi constructed a house made out of soda cans in the parking lot of a local Wal-Mart. The radio crew broadcasted live from inside the house for four-and-a-half days. In total, the "Big Mama and The Wild Bunch" team collected more than $10,000 worth of school supplies. The station also adopted 43 students from the Abuse Council Treatment Center. Each of the 43 kids received a new outfit for their first day of school and supplies for the academic year.
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