Topic: Health Awareness Campaigns
Entercom Sports’ WEEI-AM, Boston partnered with a regional cable sports channel on the 10th annual Jimmy Fund radio telethon to raise $3.3 million for the Dana Farber Cancer Institute. The 36-hour broadcast included interviews with Red Sox legends Mo Vaughn and John Valentin before the pair threw out the first pitches of the Red Sox - Yankees game on August 31. The money raised at Fenway Park funds patient care and cancer research.
As two of the Jimmy Fund’s biggest supporters, Vaughn and Valentin’s appearance made a strong impression on the pediatric patients and their families. Emotional patient stories and interviews with doctors and researchers were intertwined with appearances from prominent Boston sports figures, including several members of the Red Sox. Featured personalities included Glee’s Mike O’Malley, Boston Bruins Charlie Jacobs, Celtics’ Stephen Pagliuca, and Major League Baseball Commissioner Bud Selig. Red Sox players included Tim Wakefield, Clay Buchholz, Jacoby Ellsbury, Dustin Pedroia, David Ortiz, and Adrian Gonzalez.
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