Topic: Youth-Focused Initiatives
Fisher Communications’ KVAL-TV in Eugene, Ore., recently held its third annual "Miles For Smiles" telethon, to benefit The Make-A-Wish® Foundation of Oregon. Viewers were invited to call with their donations via live broadcasts or donate through the KVAL website before and after the telethon. Seventy-five percent of Oregon wishes are travel-related. KVAL and partner businesses teamed up with The Make-A-Wish® Foundation of Oregon to help bring hope, strength and joy into the lives of children and their families during a time when the families need it most. Thanks to generous viewers, the event raised over 1.7 million frequent flier miles.
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