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10 Years of Support: WSBT Radio and Coaches vs. Cancer (WSBT)

Topic: Health Awareness Campaigns

For the past ten years, Shurz Communications’ WSBT-AM Radio South Bend, Ind. has supported University of Notre Dame basketball coach Mike Brey’s Coaches Versus Cancer campaign. Coaches Versus Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. The initiative leverages the personal experiences, community leadership and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities and advocacy programs.

WSBT-AM held Coach Brey’s annual two-day radiothon. WSBT-AM personalities provided live remote broadcasts at partner locations throughout the community to raise funds through onsite donations, donations via text and the sale of t-shirts.

A new event, the Coaches Versus Cancer Night of Lights, also debuted this year. This event featured live music, ice cream and an honor ceremony. Luminaries were lit along a walkway decorated in honor of victims of cancer.

WSBT-AM yielded the largest totals in the event’s history, raising nearly $3,000 for the American Cancer Society and Coaches Versus Cancer.


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