Topic: Military-Focused Initiatives
Allbittron Communications Company’s WSET-TV Lynchburg, Va. launched the "Heroes From The Heart Of Virginia." The project helps local military personnel and their families reach out to each other during the holiday season. The project encompassed all parts of the station’s operations including on-air special programming, news stories, PSAs, a dedicated section of the station’s website, a Facebook page and a campaign to raise funds to send veterans to Washington, D.C. to visit war memorials there. Additionally, collection points were set up for non-perishable food items to be distributed to local homeless veterans.
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