Topic: Youth-Focused Initiatives
Univision Radio listeners raised more than $5.25 million in cash and pledges to battle childhood cancer and other diseases during the annual St. Jude Promesa y Esperanza (Promise and Hope) Radio Event, benefitting St. Jude Children’s Research Hospital. This year, Univision activated 360-degree support of the event via its radio, television, online and social media platforms. A number of Latin celebrities reached out to fans through live interviews, PSAs, call-ins and continuous messages through their social media networks.
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