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Pledge Breaks Help Tribune’s WXIN-TV Raise $236K for Tornado (WXIN-TV)

Topic: Disaster Relief and Recovery

Tribune Broadcasting’s WXIN-TV Indianapolis inserted numerous tornado relief pledge breaks between programming on March 5. Throughout the day station talent and others encouraged viewers to donate to the Salvation Army with Indiana Governor Mitch Daniels lending his support to the cause. The telethon was a success, raising more than $236,000. Lee Rosenthal, WXIN-TV’s news director said the response was attributable to “the Hoosier spirit of compassion. We’re 90 miles away, but you wouldn’t have known it from the response." Click here to watch a video summary of the telethon.


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