Nexstar’s WTWO-TV Holds Day-Long Fundraiser

Topic: Disaster Relief and Recovery

Nextstar Broadcasting’s WTWO-TV Terre Haute, Ind., aired a day-long telethon to raise funds for the Red Cross’ tornado relief effort. "This hit kind of close to home," said Tim Sanders, promotions director for WTWO-TV. "It could have been us." The telethon ran from 6 a.m. to 7 p.m. on Tuesday, March 6 and raised more than $32,000. Wabash Valley Red Cross Executive Director Carol Stevens said the money raised will go to good use. "It really is going to help us to continue to do our sheltering operations and feeding and providing [tornado victims] with the kind of supplies they need for the cleanup efforts in their individual homes." A summary video of the telethon is available here.

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