KWCH-TV Uses Multi-Platform Approach in Tornado Coverage
Shurz Communication-owned KWCH-TV Witchitaís Storm Team 12 sprang into action when numerous tornadoes touched down in Kansas on April 14. The stationís meteorologists cut into regular programming on KWCH-TVís main channel and its digital multicast channel. The station then moved into 24.5 hours of continuous storm coverage with KWCH-TVís team of storm chasers capturing the weather firsthand. KWCH-TV provided live updates throughout coverage of the storm and sent out more than 64,000 text messages to viewers who subscribe to storm alerts. The station also compiled information for the KWCH12 App for Android and iPhone as well as for the KWCH-TV website. Video of KWCH-TVís multiplatform storm coverage is available here here.