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Radio Raises $450K for Childhood Cancer (Davidson Media Group)

Topic: Health Awareness Campaigns

Several Davidson Media Group affiliates and independent stations raised $450,000 for St. Jude Children’s Research Hospital. The fifth annual Promesa y Esperanza (Promise and Hope) radio event, October 4 and 5, asked listeners in cities such as Philadelphia, Charlotte, Boston, Providence, Minneapolis and Kansas City to donate to the fight against childhood cancer and other terminal illnesses. Donations defray the costs of treatment, rehab, travel, lodging, food and schooling to help improve the quality of life for patients and their families, in hopes that no family ever pays St. Jude.

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