Topic: Youth-Focused Initiatives
CBS Radio’s KLUC-FM Las Vegas held its 14th annual Chet Buchanan & The Morning Zoo Toy Drive, hoisting morning show host Chet Buchanan up on a 30 foot-high scaffolding. Buchanan stayed there for 12 days to encourage listeners to donate toys and money to benefit HELP of Southern Nevada. In total the drive collected 3,280 bikes, $268,000 in cash and gift cards and 19 trucks full of donated gifts for local children. Click here to watch video from the 12-day event.
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