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Cumulus Sends Santa to Dallas Schools

Topic: Youth-Focused Initiatives

Cumulus Media’s KLIF-FM Dallas delivered over 800 toys to elementary schools kids in disadvantaged neighborhoods around Dallas and Ft. Worth. “Seeing the looks on the faces of those kids through the eyes of Santa Claus is something I’ll never forget,” said News Director Dave Williams, according to NTS Media. “Especially on this particular week in which the news is all about the unimaginable tragedy of Newtown.”

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