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CBSís Philly TV Stations Raise $1 Million for Ronald McDonald (KYW-TV, WPSG-TV)

Topic: Health Awareness Campaigns

CBS-owned KYW-TV and WPSG-TV Philadelphia held a 14-hour on-air phone bank and raised more than $1 million for Ronald McDonald House Charities of the Philadelphia Region. The stations aired fundraising segments on March 27 during newcasts and commercial breaks. KYW-TV and WPSG-TV also held three, one-hour specials throughout the day, featuring both stationsí on-air talent and appearances by local CBS Radio hosts.


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