Topic: Disaster Relief and Recovery
Hearst Television’s WCVB-TV Boston coverage reached two-thirds of Boston households during the capture of the Boston Marathon bombing suspect. In a broadcast editorial, WCVB-TV President and General Manager Bill Fine praised first responders, honored the wounded and their families and encouraged donations to One Fund Boston. Following the tragedy WCVB-TV promoted "’Boylston is Back" on-air, online and in an e-blast to 80,000 subscribers. The campaign encouraged residents to spend at least $25 on Boylston Street on April 27, as the mandatory ’city shutdown’ on April 19 cost an estimated $250 - $333 million.
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