Cumulus Media’s WZNS-FM Fort Walton Beach, Fla., donated prom dresses to 111 teenagers at 17 local high schools whose families could not afford to buy prom dresses. Many of the 450 dresses available to the girls, worth more than $22,000, were new and still had the original tags. WZNS-FM partners with a local mall, which provides store space and dressing rooms. A local dry cleaner, which donates its services. For the past nine years, the campaign has served young people from families affected by the Recession, displacement by Hurricane Katrina and depleted savings from medical bills.
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