Topic: Community-Focused Initiatives
Date Posted: 5/10/2013
CBS Radio’s WCCO-AM Minneapolis remembered the brutal winter of 2012-2013, even as temperatures passed 60 degrees. Capitalizing on listeners’ desire to say "goodbye" to winter, WCCO-AM set up 25 clothing drop-off locations around the city. The station donated the winter clothing collected to The Good Neighbor’s Coats For Kids drive, to benefit needy kids next winter.
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