Topic: Disaster Relief and Recovery
Hearst-owned WDSU-TV New Orleans partnered with the Second Harvest Food Bank of Greater New Orleans and Acadiana for "Help For Oklahoma," a two-night, four-hour phone bank. For two nights, WDSU-TV committed all of its local commercial breaks between 6 and 8 p.m. to run on-air appeals for donations, and ran a continuous on-screen ticker with the phone number during regular programming. In total, the campaign raised $55,000 for vicitims of the Oklahoma tornadoes.
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