Topic: Health Awareness Campaigns
Entercom Communicationsí WEEI-FM Boston partnered with the Boston Red Sox to host the 12th annual Jimmy Fund Radio-Telethon to support the Dana-Faber Cancer Institute. The two-day event raised more than $3.3 million for adult and pediatric cancer care and research. Broadcasting live from Fenway Park, the fundraiser featured interviews with Dana-Faber patients, the doctors and nurses who have treated them and guest appearances from local celebrities and athletes. Since 2002, WEEI-FM has helped raise more than $34 million for the Dana-Faber Cancer Institute.
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