Topic: Community-Focused Initiatives
Date Posted: 10/4/2013
Beloís ABC affiliate WFAA-TV Dallas served as the media sponsor for the fifth annual Communities Foundation of Texasís North Texas Giving Day. Each year the Foundation hosts a day when people around the world can donate to North Texas-based nonprofits. WFAA-TV raised awareness about the day with coverage during the stationís news segments and with a series of PSAs. This year, WFAA-TVís efforts helped the Foundation raise $25.2 million for 1,351 local charities.
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