Topic: Health Awareness Campaigns
Sinclair Broadcasting’s CBS affiliate KVAL-TV Eugene, Ore., served as the media sponsor for the American Cancer Society’s (ACS) Relay for Life of Eugene, Springfield and the surrounding Oregon counties. KVAL-TV donated more than $47,000 in airtime to ACS’s PSAs. Additionally, the station aired numerous stories and programming packages about the Relay. On race day more than 30 employees and their families participated in the walk which raised more than $695,000 for ACS.
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