Topic: Health Awareness Campaigns
Gannett Broadcasting’s CBS affiliate WUSA-TV Washington, D.C., partnered with FORCE (Facing Our Risk of Cancer Empowered) for its 20th "Buddy Check 9" breast cancer awareness program. WUSA-TV aired stories about local men and women who are at risk for the cancer and hosted an advanced film screening of Decoding Annie Parker, a true story about a woman who battled breast cancer, and her doctor, whose research lead to the discovery of the BRCA1 breast cancer gene. The sold-out screening netted $60,000 for FORCE.
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