Topic: Neighbors in Need
Columbus, Ohio, broadcasters including Media General’s NBC affiliate WCMH-TV, Sinclair’s ABC affiliate WSYX-TV, Cunningham Broadcasting’s Fox affiliate WTTE-TV and Dispatch Broadcasting’s WBNS-TV partnered with the United Way to raise awareness of poverty in central Ohio and to inspire the community to unite to fight it. On October 10, broadcasters created a day-long roadblock to flood the market with United Way messaging and stories during newscasts. Anchors from all four stations were also featured together in TV and print ads.
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