BROADCAST PUBLIC SERVICE
Local Stations. Big Impact.

Central Ohio Broadcasters Unite to Fight Poverty (WCMH-TV, WSYX-TV, WTTE-TV)

Topic: Neighbors in Need

Columbus, Ohio, broadcasters including Media General’s NBC affiliate WCMH-TV, Sinclair’s ABC affiliate WSYX-TV, Cunningham Broadcasting’s Fox affiliate WTTE-TV and Dispatch Broadcasting’s WBNS-TV partnered with the United Way to raise awareness of poverty in central Ohio and to inspire the community to unite to fight it. On October 10, broadcasters created a day-long roadblock to flood the market with United Way messaging and stories during newscasts. Anchors from all four stations were also featured together in TV and print ads.


More stories on Neighbors in Need