Topic: Youth-Focused Initiatives
Entercom’s WKSE-FM Buffalo treated four-year-old Cassidy, a little girl who is undergoing chemotherapy for kidney cancer, to a sweet Halloween. After Cassidy’s pumpkins were stolen from her front porch while she was in the hospital for treatment, Cassidy’s mom called WKSE-FM to ask if any advertisers delivered pumpkins. After personality Jud Heussler posted the story online, listeners donated pumpkins. Listen to Heussler talk to Radio Ink about why he loves radio, his connection with the Buffalo community and details on saving Cassidy’s Halloween.
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