Topic: Neighbors in Need
Hearstís NBC affiliate WBAL-TV Baltimore held a Coats for Kids event to provide new coats to needy children. Twenty Baltimore nonprofits submitted the names of children in the region who needed coats to the station. As part of the broader WBAL Kid Campaign, WBAL-TV raised money from viewers and then negotiated with the local Burlington Coat Factory store to purchase the 840 coats. WBAL-TVís staff filled their orders, and then hosted an event to give away the new coats to the children.
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