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KSL-TV Awarded Service to Children Award for Television (KSL-TV)

Topic: Youth-Focused Initiatives

In a state ranked last for per-student spending, KSL-TV recognized the great need for public awareness and action around literacy. With the creation of the Read Today grassroots movement, KSL has made great strides in ensuring elementary students read at grade level. Partnering with AmeriCorps, United Way, Prosperity, Scholastic and Reading Tree, Papa Murphy’s Pizza, Big O Tires and other community groups, KSL-TV’s mission has already made a tremendous impact in the state. Of the 2,601 students who started the year in Read Today tutoring, 2,043 finished at grade level. Through half hour news shows, weekly literacy stories, PSA campaigns, a Readtoday.com website and helicopter visits to participating schools, 3,689 students are now being tutored by 2,376 volunteers. In addition, $960,000 worth of books were donated to schools and four of the state’s worst 10 scoring schools were moved off of the “worst” list. All were Read Today schools. The KSL initiative is transforming the lives of thousands of students, and indirectly transforming our economy and future.


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