Topic: Health Awareness Campaigns
Univision KUVN-TV Dallas and Univision Radio Dallas/Fort Worth partnered with Carter BloodCare to educate and encourage people to become blood donors. The stations used PSAs, news stories and social media to drive participation during a three-day blood drive in Mesquite, Tex. Univision staff participated as donors and more than 200 individuals were screened with 155 donating blood. The blood drive helped to save 465 lives, according to the Red Cross.
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